Murray State University

Poster Title

Studies in Economic Behavior: Study 2: (Moss-Crisp) Are You Ready for an Upgrade?

Institution

Murray State University

Abstract

Recently, there seems to be a new cell phone launched almost every month with one of the major wireless carriers. For example, take the new Blackberry Torch that recently launched with AT&T. Despite a good advertising campaign, demand has been lackluster as it is competing with the Apple iPhone among other phones that AT&T carries. Do phones cause substitution between wireless carriers or is there more substitution between phones within the same carrier? Would this phone have been better off launching with another carrier like Verizon and competing with the new Android phones? Was making the Blackberry to be more like the iPhone the correct strategy or would Rim be better off maintaining the Blackberry's unique niche? Finally, how does technological change and user contracts impact the life span of the cell phone?.

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Studies in Economic Behavior: Study 2: (Moss-Crisp) Are You Ready for an Upgrade?

Recently, there seems to be a new cell phone launched almost every month with one of the major wireless carriers. For example, take the new Blackberry Torch that recently launched with AT&T. Despite a good advertising campaign, demand has been lackluster as it is competing with the Apple iPhone among other phones that AT&T carries. Do phones cause substitution between wireless carriers or is there more substitution between phones within the same carrier? Would this phone have been better off launching with another carrier like Verizon and competing with the new Android phones? Was making the Blackberry to be more like the iPhone the correct strategy or would Rim be better off maintaining the Blackberry's unique niche? Finally, how does technological change and user contracts impact the life span of the cell phone?.