Title

Ivy Lee

List all Project Mentors & Advisor(s)

Dr. Melony Shemberger

Presentation Format

Poster Presentation

Abstract/Description

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red Cross and later became the assistant to the Chairman of the American Red Cross.

Location

Small Ballroom, Curris Center

Start Date

April 2016

End Date

April 2016

 
Apr 20th, 10:00 AM Apr 20th, 11:30 AM

Ivy Lee

Small Ballroom, Curris Center

Ivy Lee: The Father of Modern Day Public Relations.

Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red Cross and later became the assistant to the Chairman of the American Red Cross.