List all Project Mentors & Advisor(s)
Dr. Barbara Cobb
Second Project Mentor & Advisor(s)
Janice Super
Presentation Format
Event
Abstract/Description
International expansion has been the focus of many U.S. based companies for the past couple decades, furthering the trend of globalization in today's world. The fast food industry in particular has taken advantage of international opportunities. Burger King's expansion efforts are of particular interest due to recent developments for the franchiser, such as the company's new owner, 3G Capital, the merger with Canada's Tim Hortons, and negotiations by CEO Daniel Schwarz to increase Burger King's presence in choice foreign markets, such as China and Brazil. However, to be successful in their efforts and remain a competitor in the ever growing global market, Burger King will need to overcome a number of obstacles.
Location
Ohio Room, Curris Center
Start Date
April 2016
End Date
April 2016
An Analysis of the International Expansion of Burger King
Ohio Room, Curris Center
International expansion has been the focus of many U.S. based companies for the past couple decades, furthering the trend of globalization in today's world. The fast food industry in particular has taken advantage of international opportunities. Burger King's expansion efforts are of particular interest due to recent developments for the franchiser, such as the company's new owner, 3G Capital, the merger with Canada's Tim Hortons, and negotiations by CEO Daniel Schwarz to increase Burger King's presence in choice foreign markets, such as China and Brazil. However, to be successful in their efforts and remain a competitor in the ever growing global market, Burger King will need to overcome a number of obstacles.