List all Project Mentors & Advisor(s)

Dr. Barbara Cobb

Second Project Mentor & Advisor(s)

Janice Super

Presentation Format

Event

Abstract/Description

International expansion has been the focus of many U.S. based companies for the past couple decades, furthering the trend of globalization in today's world. The fast food industry in particular has taken advantage of international opportunities. Burger King's expansion efforts are of particular interest due to recent developments for the franchiser, such as the company's new owner, 3G Capital, the merger with Canada's Tim Hortons, and negotiations by CEO Daniel Schwarz to increase Burger King's presence in choice foreign markets, such as China and Brazil. However, to be successful in their efforts and remain a competitor in the ever growing global market, Burger King will need to overcome a number of obstacles.

Location

Ohio Room, Curris Center

Start Date

April 2016

End Date

April 2016

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Apr 19th, 10:00 AM Apr 19th, 11:30 AM

An Analysis of the International Expansion of Burger King

Ohio Room, Curris Center

International expansion has been the focus of many U.S. based companies for the past couple decades, furthering the trend of globalization in today's world. The fast food industry in particular has taken advantage of international opportunities. Burger King's expansion efforts are of particular interest due to recent developments for the franchiser, such as the company's new owner, 3G Capital, the merger with Canada's Tim Hortons, and negotiations by CEO Daniel Schwarz to increase Burger King's presence in choice foreign markets, such as China and Brazil. However, to be successful in their efforts and remain a competitor in the ever growing global market, Burger King will need to overcome a number of obstacles.

 

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