Title

Analysis of The Coca-Cola Company

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Jessica Dunn

Presentation Format

Event

Abstract/Description

The research paper analyzes The Coca-Cola Company using data from 2012 to 2014.

A brief overview of the history of the company is given as well as its nowadays markets and its most important competitors are identified. The company was founded in 1892 and operates in the US-American industries for soda production, syrup and flavoring production, juice production, and bottled water production. The most important competitors of The Coca-Cola Company in these industries are PepsiCo Inc., Dr. Pepper Snapple Group Inc., Monster Beverage Corp. and Nestle S.A..

Furthermore, a SWOT analysis is conducted. The company uses its strengths, such as its strong network of associates and partners, its high market share in all its industries, as well as its high level of innovation in its product portfolio and marketing to maintain a stable and competitive position. However, internal weaknesses of the company such as its high dependency of Berkshire Hathaway, its involvement in three major lawsuits and its current strategy change are detected. Also, the company is able to exploit current and future opportunities, namely sinking input prices as well as changing industry landscapes and demand structures. Though, the company faces a highly competitive environment with rising and unpredictable input prices as well as volatile demand.

Moreover, a financial analysis is conducted based on the financial ratios of the company in comparison to the ratios of its most important competitors and its own past performance. The financial analysis unveils that the company could perform better in some areas such as its degree of financing or its P/E ratio. However, due to its excellent profitability and sound financial standing, the company is attractive for investors.

Besides, the intrinsic common stock value of the company is calculated to depict the accurate valuation of the company at the stock market.

Additionally, both the income statement and the balance sheet for 2015 are forecasted based on the financial data of previous years, its strategy announcements and current developments.

Finally, recommendations are given for the management of the company as well as potential and current investors.

Location

Ohio Room, Curris Center

Start Date

April 2016

End Date

April 2016

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Apr 19th, 10:00 AM Apr 19th, 11:30 AM

Analysis of The Coca-Cola Company

Ohio Room, Curris Center

The research paper analyzes The Coca-Cola Company using data from 2012 to 2014.

A brief overview of the history of the company is given as well as its nowadays markets and its most important competitors are identified. The company was founded in 1892 and operates in the US-American industries for soda production, syrup and flavoring production, juice production, and bottled water production. The most important competitors of The Coca-Cola Company in these industries are PepsiCo Inc., Dr. Pepper Snapple Group Inc., Monster Beverage Corp. and Nestle S.A..

Furthermore, a SWOT analysis is conducted. The company uses its strengths, such as its strong network of associates and partners, its high market share in all its industries, as well as its high level of innovation in its product portfolio and marketing to maintain a stable and competitive position. However, internal weaknesses of the company such as its high dependency of Berkshire Hathaway, its involvement in three major lawsuits and its current strategy change are detected. Also, the company is able to exploit current and future opportunities, namely sinking input prices as well as changing industry landscapes and demand structures. Though, the company faces a highly competitive environment with rising and unpredictable input prices as well as volatile demand.

Moreover, a financial analysis is conducted based on the financial ratios of the company in comparison to the ratios of its most important competitors and its own past performance. The financial analysis unveils that the company could perform better in some areas such as its degree of financing or its P/E ratio. However, due to its excellent profitability and sound financial standing, the company is attractive for investors.

Besides, the intrinsic common stock value of the company is calculated to depict the accurate valuation of the company at the stock market.

Additionally, both the income statement and the balance sheet for 2015 are forecasted based on the financial data of previous years, its strategy announcements and current developments.

Finally, recommendations are given for the management of the company as well as potential and current investors.