AJBCOB | Mass Media Effects

Title

Collegiate Media Literacy on the Muslim Community

Academic Level at Time of Presentation

Junior

Major

Public Relations

Minor

Business Administration

List all Project Mentors & Advisor(s)

Dr. Bellarmine Ezumah

Presentation Format

Poster Presentation

Abstract/Description

A research report measuring the media perception of the average college student in the context of the muslim community and religion. By using a media clip from CNN and distributing a survey on the prior and post watching viewpoints, the perceptions of the muslim community and religion by a college student were analyzed. This report evaluates the accuracy of the media's portrayal of the muslim community and college student's media literacy on the topic in America. Results depict that college students have a deeper understanding of the muslim community that goes beyond the American media portrayal. The report concludes that college students have a high media literacy and are aware that media portrayal is not always accurate.

Location

South Lobby, Waterfield Library

Start Date

November 2016

End Date

November 2016

Affiliations

JMC330

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Nov 17th, 1:30 PM Nov 17th, 3:30 PM

Collegiate Media Literacy on the Muslim Community

South Lobby, Waterfield Library

A research report measuring the media perception of the average college student in the context of the muslim community and religion. By using a media clip from CNN and distributing a survey on the prior and post watching viewpoints, the perceptions of the muslim community and religion by a college student were analyzed. This report evaluates the accuracy of the media's portrayal of the muslim community and college student's media literacy on the topic in America. Results depict that college students have a deeper understanding of the muslim community that goes beyond the American media portrayal. The report concludes that college students have a high media literacy and are aware that media portrayal is not always accurate.