Mass Media Effects

Title

Nationwide Controversy

Academic Level at Time of Presentation

Junior

Major

Public Relations

Minor

Advertising

List all Project Mentors & Advisor(s)

Dr. Bellarmine Ezumah

Presentation Format

Poster Presentation

Abstract/Description

The insurance company, Nationwide, aired a commercial on the 2015 Super Bowl football game. The commercial begins with a child doing what any child would do: riding a tricycle, imaging exploring the world, and playing with other kids. The beginning of the commercial opens with a happy, eager child ready to take on the world. As the commercial plays on, we begin to see that the child is no longer alive. The whole mood of the commercial is changed to a very dark and sad tone. We learn that the child was killed in an everyday accident that could have been prevented by a parent. The obvious controversy is the death of a child in general, much less being used to sell something, such as insurance in this case. This shows how preventable accidents can be, if the right precautions are taken.

We choose this commercial because we, as a group, believe that no child should die because of caretaker neglect. Children dying on TV has always been a controversial topic that gets the public’s attention. We know that this affects us a negative way, but we are interested to see how the student body at Murray State University will react to this. We are curious as to how the content of this video will impact the viewers, and we will also see what the student body has to say about this controversial video. Once we get the feedback from our student body we will put together a very detailed research report including the information we gained from our peers.

Location

South Lobby, Waterfield Library

Start Date

November 2016

End Date

November 2016

Affiliations

JMC330

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Nov 17th, 1:30 PM Nov 17th, 3:30 PM

Nationwide Controversy

South Lobby, Waterfield Library

The insurance company, Nationwide, aired a commercial on the 2015 Super Bowl football game. The commercial begins with a child doing what any child would do: riding a tricycle, imaging exploring the world, and playing with other kids. The beginning of the commercial opens with a happy, eager child ready to take on the world. As the commercial plays on, we begin to see that the child is no longer alive. The whole mood of the commercial is changed to a very dark and sad tone. We learn that the child was killed in an everyday accident that could have been prevented by a parent. The obvious controversy is the death of a child in general, much less being used to sell something, such as insurance in this case. This shows how preventable accidents can be, if the right precautions are taken.

We choose this commercial because we, as a group, believe that no child should die because of caretaker neglect. Children dying on TV has always been a controversial topic that gets the public’s attention. We know that this affects us a negative way, but we are interested to see how the student body at Murray State University will react to this. We are curious as to how the content of this video will impact the viewers, and we will also see what the student body has to say about this controversial video. Once we get the feedback from our student body we will put together a very detailed research report including the information we gained from our peers.