AJBCOB | Mass Media Effects

Title

Analyzing Racial Implications on Mass Media

Academic Level at Time of Presentation

Sophomore

Major

Public Relations

Minor

Advertising

List all Project Mentors & Advisor(s)

Dr. Bellarmine Ezumah

Presentation Format

Oral Presentation

Abstract/Description

Analyzing Racial Implications on Mass Media

Our study analyzed the racial influences and implications of mass media coverage targeted to hot topic bias. Our research has confirmed that mass media has made a transition to targeting hot topics in order to attract audience instead of remaining an unbiased opinion and presenting topics of equality. The results of our research have established our audiences acknowledgement of the biased coverage of media and how one story gains more coverage than the other because of bias societal influence. Main media sources are focused on profitable stories and sacrificing lower level topics for hot button issues. Our research also considers the sensitivity of minority races and non-minority races and how that sensitivity was influenced by mass media.

Our research was conducted through an online media: surveymonkey.com. In order to compile our questions used on the survey, we use current cases in the media and existing reports on the issue of media bias and race. Our survey was created and sent out for data collection. We targeted Murray State University affiliated personnel including students and staff. Our survey looks at demographics, identifies key issues in the media and acknowledges the public's view of possible “bias” the media shows in reporting news. The results of the survey showed 84.85% of respondent get their information from online media. 41.54% of respondents felt that media affects their everyday life very strongly compared to 3.08% who believed that media doesn’t impact them everyday. 60.61% of respondents said that media portrays bias in their reporting. 54.55% of respondents said that media overlooks certain stories due to profit. When surveyed what topics media cover the most and feel bias 21.21% felt that race was an issue, only overshadowed by politics with 50%.

Location

South Lobby, Waterfield Library

Start Date

November 2016

End Date

November 2016

Affiliations

JMC330

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Nov 17th, 1:30 PM Nov 17th, 3:30 PM

Analyzing Racial Implications on Mass Media

South Lobby, Waterfield Library

Analyzing Racial Implications on Mass Media

Our study analyzed the racial influences and implications of mass media coverage targeted to hot topic bias. Our research has confirmed that mass media has made a transition to targeting hot topics in order to attract audience instead of remaining an unbiased opinion and presenting topics of equality. The results of our research have established our audiences acknowledgement of the biased coverage of media and how one story gains more coverage than the other because of bias societal influence. Main media sources are focused on profitable stories and sacrificing lower level topics for hot button issues. Our research also considers the sensitivity of minority races and non-minority races and how that sensitivity was influenced by mass media.

Our research was conducted through an online media: surveymonkey.com. In order to compile our questions used on the survey, we use current cases in the media and existing reports on the issue of media bias and race. Our survey was created and sent out for data collection. We targeted Murray State University affiliated personnel including students and staff. Our survey looks at demographics, identifies key issues in the media and acknowledges the public's view of possible “bias” the media shows in reporting news. The results of the survey showed 84.85% of respondent get their information from online media. 41.54% of respondents felt that media affects their everyday life very strongly compared to 3.08% who believed that media doesn’t impact them everyday. 60.61% of respondents said that media portrays bias in their reporting. 54.55% of respondents said that media overlooks certain stories due to profit. When surveyed what topics media cover the most and feel bias 21.21% felt that race was an issue, only overshadowed by politics with 50%.