AJBCOB | Mass Media Effects

Title

Mass Media and Obesity

Academic Level at Time of Presentation

Junior

Major

Public Relations

Minor

Advertising

List all Project Mentors & Advisor(s)

Dr. Bellarmine Ezumah

Presentation Format

Oral Presentation

Abstract/Description

Our topic for our research paper is obesity. We aim to show how mass media affects obesity, how we view body image about ourselves and others. Because media surrounds us and consumes us, we are so obsessed and addicted to our phones, TV, music, and other media sources. We want to discuss the effects of media and how they affect our everyday lives. Our target audience is college students and how students choose unhealthy lifestyles because it’s quick and convenient. We look at social media sites such as Instagram to see celebrities with a skinny and toned figures and we view at them as perfect. We see ourselves as overweight or too skinny when in reality, we are actually healthy. We use media sources to see ourselves and view others in a different way. We also want to show an experiment and use a clip from the documentary, Super-Size Me to show the effects of media and obesity. We strongly believe that obesity is a huge problem in the United States and to help prevent further obesity issues, there is help on social media such as Facebook, Instagram and Twitter for healthy eating tips and exercise videos. Our method of investigation will include giving a survey to our peers to determine their thoughts and opinions over the media content we will show them. After analyzing our data, we have found that obesity in society is a huge problem. We asked college students how much fast food they eat in a week and 31/70 students eat out three to four times a week. This result was the highest out of the other responses. We also wanted to know how many people believe that media today affects an individual’s body image. Fifty-six out of seventy people said that media does affect how someone views their body image. Our responses in our survey have determined that media does play a huge role in how people view others and how obesity does play a role in society. In today’s media we are bombarded with images of fit, skinny people as if that’s how everyone should look. But people selling the product of fast food aren’t necessarily aiming towards those market they are aiming towards people who love eating fast food, i.e. college students. This makes it difficult to be conscious of how healthy we truly are and take into consideration how we’re treating our bodies.

Location

South Lobby, Waterfield Library

Start Date

November 2016

End Date

November 2016

Affiliations

JMC330

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Nov 17th, 1:30 PM Nov 17th, 3:30 PM

Mass Media and Obesity

South Lobby, Waterfield Library

Our topic for our research paper is obesity. We aim to show how mass media affects obesity, how we view body image about ourselves and others. Because media surrounds us and consumes us, we are so obsessed and addicted to our phones, TV, music, and other media sources. We want to discuss the effects of media and how they affect our everyday lives. Our target audience is college students and how students choose unhealthy lifestyles because it’s quick and convenient. We look at social media sites such as Instagram to see celebrities with a skinny and toned figures and we view at them as perfect. We see ourselves as overweight or too skinny when in reality, we are actually healthy. We use media sources to see ourselves and view others in a different way. We also want to show an experiment and use a clip from the documentary, Super-Size Me to show the effects of media and obesity. We strongly believe that obesity is a huge problem in the United States and to help prevent further obesity issues, there is help on social media such as Facebook, Instagram and Twitter for healthy eating tips and exercise videos. Our method of investigation will include giving a survey to our peers to determine their thoughts and opinions over the media content we will show them. After analyzing our data, we have found that obesity in society is a huge problem. We asked college students how much fast food they eat in a week and 31/70 students eat out three to four times a week. This result was the highest out of the other responses. We also wanted to know how many people believe that media today affects an individual’s body image. Fifty-six out of seventy people said that media does affect how someone views their body image. Our responses in our survey have determined that media does play a huge role in how people view others and how obesity does play a role in society. In today’s media we are bombarded with images of fit, skinny people as if that’s how everyone should look. But people selling the product of fast food aren’t necessarily aiming towards those market they are aiming towards people who love eating fast food, i.e. college students. This makes it difficult to be conscious of how healthy we truly are and take into consideration how we’re treating our bodies.