Title

Preparing for the "Real World"-Enhancing Financial Literacy of MSU Students

Academic Level at Time of Presentation

Senior

Major

Marketing

Minor

n/a

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Poster Presentation

Abstract/Description

This study is part of a term project for the MKT 565 Marketing Research class in fall 2017. The objective of this exploratory project is to inquire about means to enhance financial literacy of MSU students. In an effort to increase financial literacy the MSU administration seeks to take new and improved measures. This project intends to complement these efforts.

It specifically seeks to address the following research questions: To what extent are MSU students aware of current financial literacy (fin.lit.) services offered by MSU? How many students have attended specific fin.lit. events? Which specific types of fin.lit. offerings are perceived as being of particular relevance? What additional services should be provided to meet the fin.lit needs of MSU students?

Affiliations

OTHER Affiliation

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Preparing for the "Real World"-Enhancing Financial Literacy of MSU Students

This study is part of a term project for the MKT 565 Marketing Research class in fall 2017. The objective of this exploratory project is to inquire about means to enhance financial literacy of MSU students. In an effort to increase financial literacy the MSU administration seeks to take new and improved measures. This project intends to complement these efforts.

It specifically seeks to address the following research questions: To what extent are MSU students aware of current financial literacy (fin.lit.) services offered by MSU? How many students have attended specific fin.lit. events? Which specific types of fin.lit. offerings are perceived as being of particular relevance? What additional services should be provided to meet the fin.lit needs of MSU students?