Title

Once Reserved, Always Reserved? - A Longitudinal Study of Millennials’ Attitudes Toward Genetically Modified Organism (GMO) Foods

Academic Level at Time of Presentation

Graduate

Major

Jennifer Head, senior, Marketing; Amie Jones; MBA

Minor

n/a

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Poster Presentation

Abstract/Description

A study conducted at Murray State in 2013 by Drs. Stefan Linnhoff and L. Murphy Smith together with then-MBA student Elena Volovich on the perceptions of Millennials regarding foods containing Genetically Modified Organisms (GMOs) found surprising results: The outcomes indicated that Millennials tended to be somewhat skeptical about GMO foods. Females turned out to be significantly better informed and more reserved about GMO foods than males. The latter did not seem to be especially involved in the topic.

The presentation provides first results of a longitudinal study. It seeks to answer these key questions: Have attitudes of Millennials changed since 2013? Are there still differences between males and females in their perceptions toward GMO foods?

Affiliations

OTHER Affiliation

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Once Reserved, Always Reserved? - A Longitudinal Study of Millennials’ Attitudes Toward Genetically Modified Organism (GMO) Foods

A study conducted at Murray State in 2013 by Drs. Stefan Linnhoff and L. Murphy Smith together with then-MBA student Elena Volovich on the perceptions of Millennials regarding foods containing Genetically Modified Organisms (GMOs) found surprising results: The outcomes indicated that Millennials tended to be somewhat skeptical about GMO foods. Females turned out to be significantly better informed and more reserved about GMO foods than males. The latter did not seem to be especially involved in the topic.

The presentation provides first results of a longitudinal study. It seeks to answer these key questions: Have attitudes of Millennials changed since 2013? Are there still differences between males and females in their perceptions toward GMO foods?