Title

Oh Millennials, Where Art Thy Communication Skills?

Academic Level at Time of Presentation

Senior

Major

English/Creative Writing

Minor

Marketing

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Poster Presentation

Abstract/Description

It is a truism that communication skills are an essential building block for being “career ready.” This notion applies to students of all majors. Regarding college graduates US employers have complained for years about rather “suboptimal” communication skill sets in general and deficient writing skills in particular.

The objective of this conceptual study is two-fold: On the one hand it provides a detailed overview why it is of such paramount importance for students – especially marketing and other business majors – to have a rock solid command of written English. On the other hand, the study points to certain factors that might explain why some Millennials struggle with writing proficiency.

Affiliations

OTHER Affiliation

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Oh Millennials, Where Art Thy Communication Skills?

It is a truism that communication skills are an essential building block for being “career ready.” This notion applies to students of all majors. Regarding college graduates US employers have complained for years about rather “suboptimal” communication skill sets in general and deficient writing skills in particular.

The objective of this conceptual study is two-fold: On the one hand it provides a detailed overview why it is of such paramount importance for students – especially marketing and other business majors – to have a rock solid command of written English. On the other hand, the study points to certain factors that might explain why some Millennials struggle with writing proficiency.