ORCA | General Poster Session

Academic Level at Time of Presentation

Graduate

Major

Online marketing strategies

Minor

non

List all Project Mentors & Advisor(s)

Brian Parr; Iin Handayani

Presentation Format

Poster Presentation

Abstract/Description

Understanding online consumer behavior is an important undertaking in the field of business. With the Internet becoming more popular and accessible, the relationship between companies and their customers has drastically changed. The sales process is becoming more of a two-way communication relationship but there are many differences between the American and Hungarian markets.

Therefore, the objective of this study was to examine methods and procedures employed in the online nutrition market, based on the American and the Hungarian consumer sector. This research served to point out the possible methods and indications which allowed the integrated testing of performance on different channels. This part of our research was done via secondary data analyses. We used a quantitative method, involving online questionnaire analyses based on the Hungarian market.

Furthermore, our aim was to try to show the differences in the e-markets between these two countries. This part of my research was done via a quantitative method, using the individual depth interview from Hungarian marketing experts.

After finishing this research, we believe that the online market is in the heyday of youth until approximately 2018-2020. For this reason, we would like to continue this research, and our future plans are to observe, compare, and analyze changes in the way this develops. We hope that we will have a chance to work further in online marketing research to discover new and useful trends.

Affiliations

General Posters Session--ONLY

Included in

Food Security Commons

Share

COinS
 

New trends at the nutrition and online markets focused on the American and the Hungarian consumers

Understanding online consumer behavior is an important undertaking in the field of business. With the Internet becoming more popular and accessible, the relationship between companies and their customers has drastically changed. The sales process is becoming more of a two-way communication relationship but there are many differences between the American and Hungarian markets.

Therefore, the objective of this study was to examine methods and procedures employed in the online nutrition market, based on the American and the Hungarian consumer sector. This research served to point out the possible methods and indications which allowed the integrated testing of performance on different channels. This part of our research was done via secondary data analyses. We used a quantitative method, involving online questionnaire analyses based on the Hungarian market.

Furthermore, our aim was to try to show the differences in the e-markets between these two countries. This part of my research was done via a quantitative method, using the individual depth interview from Hungarian marketing experts.

After finishing this research, we believe that the online market is in the heyday of youth until approximately 2018-2020. For this reason, we would like to continue this research, and our future plans are to observe, compare, and analyze changes in the way this develops. We hope that we will have a chance to work further in online marketing research to discover new and useful trends.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.