ORCA General Poster Session

Title

Analyzing the 2008 Pepsi’s Campaign

Presenter Information

Mohammed AlsukhayriFollow

Academic Level at Time of Presentation

Graduate

Major

Mass Communication

List all Project Mentors & Advisor(s)

Melony Shemberger

Presentation Format

Poster Presentation

Abstract/Description

One of the highest earnings years for Pepsi Company has been analyzed. Since 1898, Pepsi has updated its logo 5 times, and in 2008 was the sixth update for the company which starts a new era of prosperity. The financial income of that year across $43,250 million. Most of the media usage focused on traditional media. Its marketing advertisements were controversial due the strangeness of its show.

Spring Scholars Week 2018 Event

General Poster Session

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Analyzing the 2008 Pepsi’s Campaign

One of the highest earnings years for Pepsi Company has been analyzed. Since 1898, Pepsi has updated its logo 5 times, and in 2008 was the sixth update for the company which starts a new era of prosperity. The financial income of that year across $43,250 million. Most of the media usage focused on traditional media. Its marketing advertisements were controversial due the strangeness of its show.