ORCA General Poster Session

Title

Murray State Student and Entrepreneur: The Case of Simply Schmunk, LLC. Apparel

Academic Level at Time of Presentation

Senior

Major

Marketing

2nd Student Academic Level at Time of Presentation

Faculty/Staff

2nd Student Major

Associate Professor of Marketing

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Poster Presentation

Abstract/Description

In early 2017, inspired by his pet French bulldog "Schmunk", by discussions among members of social media groups dedicated to French bulldogs as well as by his observation that casual shirts and sweaters seem to be either "cheap and low-quality" or "pricey and high quality", the idea emerged in then-junior Cory Enix to found his own apparel company. The plan came to fruition in summer of 2017. However, Cory soon faced the proverbial truth of "easier said than done." Motivated by strong entrepreneurial drive, Cory Enix has successfully done the first steps to put his company on a solid footing. Now it is April 2018, and Cory is ready to share the story of his first year as an entrepreneur: how he jumped through the hoops, learnt from trials and errors, and why he has reason to be carefully optimistic about the future of his company. We are proud to present Cory Enix, graduating senior and CEO of Schmunk, LLC.

Spring Scholars Week 2018 Event

General Poster Session

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Murray State Student and Entrepreneur: The Case of Simply Schmunk, LLC. Apparel

In early 2017, inspired by his pet French bulldog "Schmunk", by discussions among members of social media groups dedicated to French bulldogs as well as by his observation that casual shirts and sweaters seem to be either "cheap and low-quality" or "pricey and high quality", the idea emerged in then-junior Cory Enix to found his own apparel company. The plan came to fruition in summer of 2017. However, Cory soon faced the proverbial truth of "easier said than done." Motivated by strong entrepreneurial drive, Cory Enix has successfully done the first steps to put his company on a solid footing. Now it is April 2018, and Cory is ready to share the story of his first year as an entrepreneur: how he jumped through the hoops, learnt from trials and errors, and why he has reason to be carefully optimistic about the future of his company. We are proud to present Cory Enix, graduating senior and CEO of Schmunk, LLC.