ORCA General Poster Session
Murray State Student and Entrepreneur: The Case of Simply Schmunk, LLC. Apparel
Academic Level at Time of Presentation
Senior
Major
Marketing
2nd Student Academic Level at Time of Presentation
Faculty/Staff
2nd Student Major
Associate Professor of Marketing
List all Project Mentors & Advisor(s)
Stefan Linnhoff, PhD.
Presentation Format
Poster Presentation
Abstract/Description
In early 2017, inspired by his pet French bulldog "Schmunk", by discussions among members of social media groups dedicated to French bulldogs as well as by his observation that casual shirts and sweaters seem to be either "cheap and low-quality" or "pricey and high quality", the idea emerged in then-junior Cory Enix to found his own apparel company. The plan came to fruition in summer of 2017. However, Cory soon faced the proverbial truth of "easier said than done." Motivated by strong entrepreneurial drive, Cory Enix has successfully done the first steps to put his company on a solid footing. Now it is April 2018, and Cory is ready to share the story of his first year as an entrepreneur: how he jumped through the hoops, learnt from trials and errors, and why he has reason to be carefully optimistic about the future of his company. We are proud to present Cory Enix, graduating senior and CEO of Schmunk, LLC.
Spring Scholars Week 2018 Event
General Poster Session
Murray State Student and Entrepreneur: The Case of Simply Schmunk, LLC. Apparel
In early 2017, inspired by his pet French bulldog "Schmunk", by discussions among members of social media groups dedicated to French bulldogs as well as by his observation that casual shirts and sweaters seem to be either "cheap and low-quality" or "pricey and high quality", the idea emerged in then-junior Cory Enix to found his own apparel company. The plan came to fruition in summer of 2017. However, Cory soon faced the proverbial truth of "easier said than done." Motivated by strong entrepreneurial drive, Cory Enix has successfully done the first steps to put his company on a solid footing. Now it is April 2018, and Cory is ready to share the story of his first year as an entrepreneur: how he jumped through the hoops, learnt from trials and errors, and why he has reason to be carefully optimistic about the future of his company. We are proud to present Cory Enix, graduating senior and CEO of Schmunk, LLC.