ORCA General Poster Session

Title

Omnicom Group - A Unique Career Chance for MSU Students and Alumni

Academic Level at Time of Presentation

Senior

Major

Marketing

2nd Student Academic Level at Time of Presentation

Graduate

2nd Student Major

MBA

3rd Student Academic Level at Time of Presentation

Faculty/Staff

3rd Student Major

Associate Professor of Marketing

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Poster Presentation

Abstract/Description

Omnicom Group, Inc. is a network of companies serving clients in the area of integrated marketing communications throughout the world. This group truly deserves the label "behemoth" considering it is composed of five major divisions that themselves represent conglomerates spanning a total of more than 1500 advertising agencies. Murray State University is in the most privileged position to have a long-standing, close relationship with Omnicom Group embodied not only by occasional visits of Omnicom top-executives coming to Murray but also by an annual, highly prestigious internship program as well as a sizable number of MSU alumni working for them. This research seeks to offer a selective overview over the structure of Omnicom Group as well as some information on the internship hoping to inspire students and recent alumni to consider a career with this global player in advertising.

Spring Scholars Week 2018 Event

General Poster Session

This document is currently not available here.

Share

COinS
 

Omnicom Group - A Unique Career Chance for MSU Students and Alumni

Omnicom Group, Inc. is a network of companies serving clients in the area of integrated marketing communications throughout the world. This group truly deserves the label "behemoth" considering it is composed of five major divisions that themselves represent conglomerates spanning a total of more than 1500 advertising agencies. Murray State University is in the most privileged position to have a long-standing, close relationship with Omnicom Group embodied not only by occasional visits of Omnicom top-executives coming to Murray but also by an annual, highly prestigious internship program as well as a sizable number of MSU alumni working for them. This research seeks to offer a selective overview over the structure of Omnicom Group as well as some information on the internship hoping to inspire students and recent alumni to consider a career with this global player in advertising.