Analyzing the 2008 Pepsi’s Campaign
Academic Level at Time of Presentation
Graduate
Major
Mass Communication
List all Project Mentors & Advisor(s)
Melony Shemberger
Presentation Format
Poster Presentation
Abstract/Description
One of the highest earnings years for Pepsi Company has been analyzed. Since 1898, Pepsi has updated its logo 5 times, and in 2008 was the sixth update for the company which starts a new era of prosperity. The financial income of that year across $43,250 million. Most of the media usage focused on traditional media. Its marketing advertisements were controversial due the strangeness of its show.
Spring Scholars Week 2018 Event
Strategic Communication (JMC 620)
Analyzing the 2008 Pepsi’s Campaign
One of the highest earnings years for Pepsi Company has been analyzed. Since 1898, Pepsi has updated its logo 5 times, and in 2008 was the sixth update for the company which starts a new era of prosperity. The financial income of that year across $43,250 million. Most of the media usage focused on traditional media. Its marketing advertisements were controversial due the strangeness of its show.