Title

Apple’s "Get A Mac" advertising campaign (Analysis paper)

Presenter Information

yahya alzahranyFollow

Academic Level at Time of Presentation

Graduate

Major

Mass communication

Minor

Journalism

List all Project Mentors & Advisor(s)

Dr. Melony Shemberger

Presentation Format

Poster Presentation

Abstract/Description

Apple’s "Get A Mac" advertising campaign

(Analysis paper)

Abstract:

The paper attempted to analyze "Get A Mac" campaign that was released in 2006 to 2009 by Apple company to advertise its new product of technology. This topic was chosen because of the successes of Apple’s campaign especially after receiving the Grand Effie Award in 2007, and because of the distinct reactions from people who are interested in the strategic communication field.

Continuing to focus on the importance of analyzing Apple’s campaign is that the campaign considered as an international. It shown in many areas like United State, United Kingdom, Japan, Canada, Australia, and New Zealand, so it is significant to study its features in order to reach the core elements that Apple did in "Get A Mac" campaign.

In fact, this paper gained great aspects from this campaign by analyzing the fundamental players such as the target, mediums that send the message, and the content of the advertisements.

Spring Scholars Week 2018 Event

Strategic Communication (JMC 620)

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Apple’s "Get A Mac" advertising campaign (Analysis paper)

Apple’s "Get A Mac" advertising campaign

(Analysis paper)

Abstract:

The paper attempted to analyze "Get A Mac" campaign that was released in 2006 to 2009 by Apple company to advertise its new product of technology. This topic was chosen because of the successes of Apple’s campaign especially after receiving the Grand Effie Award in 2007, and because of the distinct reactions from people who are interested in the strategic communication field.

Continuing to focus on the importance of analyzing Apple’s campaign is that the campaign considered as an international. It shown in many areas like United State, United Kingdom, Japan, Canada, Australia, and New Zealand, so it is significant to study its features in order to reach the core elements that Apple did in "Get A Mac" campaign.

In fact, this paper gained great aspects from this campaign by analyzing the fundamental players such as the target, mediums that send the message, and the content of the advertisements.