Title

UNICEF: The Tap Project 2007

Presenter Information

Elizabeth ShaylorFollow

Academic Level at Time of Presentation

Graduate

Major

Public Relations

List all Project Mentors & Advisor(s)

Dr. Shemberger

Presentation Format

Poster Presentation

Abstract/Description

Abstract

UNICEF has a significance to the advertising and public relations industry today because the organization is still doing many good deeds for people across the world. The Tap Project of 2007 campaign was, and is still today, reaching out to people to strategically communicate the need of clean drinking water around the globe. This campaign was a brilliant idea because it didn’t need anything expect a persuasive communication plan to get people to raise awareness and support for the global water crisis. UNICEF is a credible organization that, in today’s industry, still does amazing things with the uses of their campaigns as analyzed in this paper. The Tap Project partnered with various organizations and corporations, such as restaurants, to donate $1 per glass of tap water served, which in return was able to provide 40 days of clean drinking water for people across the world. This project is still in affect today and is branching out to online programs and platforms for the continual support of the human right to clean, life sustaining drinking water.

Spring Scholars Week 2018 Event

Strategic Communication (JMC 620)

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UNICEF: The Tap Project 2007

Abstract

UNICEF has a significance to the advertising and public relations industry today because the organization is still doing many good deeds for people across the world. The Tap Project of 2007 campaign was, and is still today, reaching out to people to strategically communicate the need of clean drinking water around the globe. This campaign was a brilliant idea because it didn’t need anything expect a persuasive communication plan to get people to raise awareness and support for the global water crisis. UNICEF is a credible organization that, in today’s industry, still does amazing things with the uses of their campaigns as analyzed in this paper. The Tap Project partnered with various organizations and corporations, such as restaurants, to donate $1 per glass of tap water served, which in return was able to provide 40 days of clean drinking water for people across the world. This project is still in affect today and is branching out to online programs and platforms for the continual support of the human right to clean, life sustaining drinking water.