Liberal Arts (Multidisciplinary) Majors Seminar Presentations

Title

The Power of K-Pop

Academic Level at Time of Presentation

Junior

Major

Public Relations and International Studies

List all Project Mentors & Advisor(s)

Marcie Hinton, PhD.

Presentation Format

Oral Presentation

Abstract/Description

This presentation examines the concept of soft power and nation branding by looking at South Korean pop music (K-Pop). It explores the use of K-Pop during the PyeongChang 2018 Winter Olympics to support the South Korean nation brand. By examining the history of K-Pop through the lense of “soft power as a legitimate public diplomacy tool,” the scholar is in the process of discovering its effect on international relations.

Spring Scholars Week 2018 Event

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The Power of K-Pop

This presentation examines the concept of soft power and nation branding by looking at South Korean pop music (K-Pop). It explores the use of K-Pop during the PyeongChang 2018 Winter Olympics to support the South Korean nation brand. By examining the history of K-Pop through the lense of “soft power as a legitimate public diplomacy tool,” the scholar is in the process of discovering its effect on international relations.