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Academic Level at Time of Creation
Date of Creation
I’m constantly surrounded by sports. Between playing sports and attending many sporting
events, sports became a part of my identity. The sport that quickly formed a central part of my identity as a sports fan was hockey. My father introduced me to hockey after I had already begun my own athletic career; like any sports fan, watching games together, cheering on our favorite teams, and experiencing the excitement was an invaluable experience. I found the speed, agility, and tenacity exhibited by hockey players on ice to be an absorbing display.
Outside of the game itself; the personality, appearance, and history that defines each team is something I’ve been equally fascinated with. I find sports design to be edgy and aggressive with bold typography, agile movement, and formidable body language in its imagery. One notable difference between major and minor league hockey is the creative liberty allowed in minor league branding. This creative liberty allows for fun, extravagant branding. By meshing my love for sports design with the subject of a minor league hockey team, Richmond Apparitions was Created.
Choosing the location of Richmond, Virginia. I wanted to explore a city that is deeply rooted in American history as well as paranormal history. Paranormal history has always sparked my curiosity and imagination. When creating my logo for Richmond Apparitions, I knew I wanted a ghost as my mascot to be more playful. In my designs as a whole, I incorporate a palette of grays and blacks with a singular statement red. This allowed me to build a playfully darker aesthetic within the branding, while maintaining visually appealing designs through fun typography, bold hierarchy, and strong use of imagery and design throughout.
Inspiration for the identity work I’ve built for my Richmond Apparitions, comes partially from the branding by the creative team consisting of Jeff Ipjian, Wes Tiongco, Bryna Taylor, and Amanda Le, for the 2019-2020 NHL Anaheim Ducks. This system includes a monochromatic palette paired with a bright color dynamic which I found very appealing. With the addition of gritty layers to add a paper-like aesthetic. I am also inspired by graphic designer, Alex Flick. His designs mix colorful illustrations with bold yet fun typography that add a playful approach.
Jim Bryant, Gregory Scott Cook, Antje Gamble, Todd Herzberg, Mike Martin
Richmond Apparitions is a minor league hockey team that combines my interests in hockey with my skills in graphic design. Through Richmond Apparitions, I show viewers what goes into a well branded hockey team with imagery that shows brand personality and originality.
Choosing the location of Richmond, Virginia. I wanted to explore a city that is deeply rooted in
American history as well as paranormal history. Paranormal history has always sparked my curiosity and imagination. When creating my logo for Richmond Apparitions, I knew I wanted a ghost as my mascot to be more playful. In my designs as a whole, I incorporate a palette of grays and blacks with a singular statement red. This allowed me to build a playfully darker aesthetic within the branding, while maintaining visually appealing designs through fun typography, bold hierarchy, and strong use of imagery and design throughout.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Riley, Shannon, "Richmond Apparitions" (2022). B.F.A. Practicum Exhibition (ART 498). 103.