Collection Title

Zenvertigo

Author/Artist Name

Jason MooreFollow

Files

Download

Download Thumbnail Sheet (1.7 MB)

Download jasonmoore_banners1.jpg (11.1 MB)

Download jasonmoore_banners2.jpg (10.2 MB)

Download jasonmoore_banners3.jpg (10.0 MB)

Download jasonmoore_banners4.jpg (9.5 MB)

Download jasonmoore_businesssystem1.jpg (9.1 MB)

Download jasonmoore_galleryview.jpg (10.8 MB)

Download jasonmoore_businesssystem2.jpg (9.0 MB)

Download jasonmoore_galleryview2.jpg (10.8 MB)

Download jasonmoore_grades.jpg (9.3 MB)

Download jasonmoore_gradesnrules.jpg (9.8 MB)

Download jasonmoore_mug.jpg (10.0 MB)

Download jasonmoore_pkgdesign1.jpg (6.6 MB)

Download jasonmoore_pkgdesign2.jpg (10.2 MB)

Download jasonmoore_pkgdesign3.jpg (10.7 MB)

Download jasonmoore_pkgdesign4.jpg (10.4 MB)

Download jasonmoore_shirts.jpg (12.6 MB)

Download jasonmoore_showtitle.jpg (10.3 MB)

Download jasonmoore_stickers.jpg (8.0 MB)

Download jasonmoore_styleguide.jpg (10.1 MB)

Download jasonmoore_webdesign.jpg (10.0 MB)

Download jasonmoore_postcard.pdf (2.3 MB)

Academic Level at Time of Creation

Senior

Date of Creation

Fall 12-5-2018

Artist Statement

The way I design is visually representative of the way I understand the world. Clean typography and strong layout are accented by texture, line and illustration to become understandable. There is no “because I said so” in my work, it all has a purpose and is meant to be calm, clear, and conscious of the viewer. To me rock climbing and graphic design are similar, both require focus, accuracy and awareness.

The architecture of an artificial wall is geometric and modern unlike the organic age-old beauty of a natural cliff. Zenvertigo is a climbing gym based in Anchorage, Alaska that visually merges the outdoor with the indoor by using modern typography and clean lines with organic textures and images. I used pieces of imagery around Anchorage to build the foundation of the brand; navy blue mimics the midnight sky, light greens reference Chugach State Park, round neon-style type signals the Aurora Borealis and the complex texture comes from the granite that creates Mount Denali. The logo is a response to the feeling of vertigo, moving vertically while being signaled directionally by the chevron symbol. David Carson’s experimental typography, strong dominant type from the late great Massimo Vignelli, and the incorporation of personality by Stefan Sagmeister helped to shape the foundation of the brand.

Advisor/Mentor

James Bryant, Sarah Martin, Nicole Hand, Timothy Martin

Description

mug packages 4x4x3in craft paper

waterbottle packaging 4x4x10in craft paper

10x business cards 2x3.5in craft paper

letterhead 8.5x11in craft paper

6x banners 24x60in banner paper

website mockup 16x32.5in paper mounted on foam core

grades and rules poster 24x36in paper mounted on foam core

various wall mounted vinyl 12x60in words and chevron pattern

3x t-shirts

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Zenvertigo

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.