Collection Title

Advocate

Author/Artist Name

Lauren MorganFollow

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Academic Level at Time of Creation

Senior

Date of Creation

Spring 4-29-2022

Artist Statement

From an early age, I was exposed to the detrimental effects cancer can have on individuals as well as their families. One after another, I experienced the passing of family and friends. The heartbreak that I endured during these times inspired me to push for more advocacy and change in the cancer world. Through my design work, I am exploring the human connection, how humans interact with each other, and how art and design can influence the way we see challenging situations. This connection is explored in my senior BFA show, driven by my passion for fundraising and advocacy in the nonprofit industry that I've continuously pursued.

The Advocate project is an awareness campaign that combines my graphic design education and skills with my passion for advocacy and awareness for cancer research. Through design, I educate viewers about Advocate - a campaign that focuses on the discrepancies in stage 4 breast cancer treatment and funding. Breast Cancer has the highest percentage of received funding over all other cancer types, yet only 2-5% of this funding is allotted to stage 4 research. Stage 4, or metastatic breast cancer, is breast cancer that has spread to other parts of the body and is incurable and deadly.

Advocate reaches multiple constituents. The patient, caregiver, and fundraiser all have a role in making up what Advocate promotes. These three channels work together through awareness, support, and assistance. Advocate is made up of elements of branding and poster design, advertising, digital marketing and research. It combines shades of blue and green; representing knowledge and growth. The focal point of my show is four posters, which give a glance of the reality of metastatic breast cancer. In these posters, statistics of the disease are spread across the majority of the page, which are highlighted around the broad range of patients it affects. The posters aren't meant to give the viewer the full answer, but to want to learn more about the subject - as advanced cancers can be complex and easily overlooked.

Much of the inspiration of my work stems from both Corita Kent and Massimo Vignelli. Through both Kent and Vignelli’s use of active designs with color, lettering, leading lines, and more - I was inspired to create digital and moving graphics for Advocate. Each highlight the work Advocate brings to the table, and the people that help support them.

The Advocate project aims to educate the viewer about the complexities surrounding terminal cancer diagnoses. To help those better understand the discrepancies in awareness and research of those going through a journey much overlooked. To encourage advocacy for not only their own health, but others. And to know that with great courage and perseverance, there is always hope for the future. I hope by viewing my show, you too are impacted by connections made through interactions with one another, and inspired to make a difference in your own community.

Advisor/Mentor

Jim Bryant, Gregory Scott Cook, Antje Gamble, Nicole Hand-Bryant, Mike Martin

Description

The Advocate project is an awareness campaign that combines my graphic design education and skills with my passion for advocacy and awareness for cancer research. Through design, I educate viewers about Advocate - a campaign that focuses on the discrepancies in stage 4 breast cancer treatment and funding. Breast Cancer has the highest percentage of received funding over all other cancer types, yet only 2-5% of this funding is allotted to stage 4 research. Stage 4, or metastatic breast cancer, is breast cancer that has spread to other parts of the body and is incurable and deadly.

Advocate reaches multiple constituents. The patient, caregiver, and fundraiser all have a role in making up what Advocate promotes. These three channels work together through awareness, support, and assistance. Advocate is made up of elements of branding and poster design, advertising, digital marketing and research. It combines shades of blue and green; representing knowledge and growth. The focal point of my show is four posters, which give a glance of the reality of metastatic breast cancer. In these posters, statistics of the disease are spread across the majority of the page, which are highlighted around the broad range of patients it affects. The posters aren't meant to give the viewer the full answer, but to want to learn more about the subject - as advanced cancers can be complex and easily overlooked.

Photo Credit

Lauren Morgan

Advocate

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