From humble beginnings, Amazon.com and its founder Jeff Bezos have grown to become one of the most successful companies and individuals. This paper will explain how Amazon came to be, what has made them so successful, and where they are possibly going from here. This paper will also look at six competitors of Amazon and their strengths and weaknesses in the current business world. Finally, I will share some of my personal recommendations for the company and the lessons I have learned while studying this topic. The information in this paper has been retrieved from various sources and mostly includes quotes of people that helped build this organization and also professionally prepared SWOT analysis from professional in the business analysis field.

Year Manuscript Completed

Fall 2018

Senior Project Advisor

Mr. George Barton

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Commerce & Leadership

Document Type