As technology progresses, the tools people use to market products and ideas change. Starting with one of the earliest forms of marketing tools the newspaper, we have seen how marketing practices change with technology. The newspaper led to catalogs, the radio led to television, then along came the internet creating vast opportunities for marketing. The internet created a revolution of marketing and is in competition with all these other mediums. The internet has also gave birth to new forms of marketing like social media marketing and creating a bigger impact with influencer/word of mouth marketing. Many of the biggest moments in marketing history can be traced back to several of these marketing tools changing the way things are done, leading to future forms of marketing because of the changes in technology.

Year Manuscript Completed

Spring 2019

Senior Project Advisor

Dr. Melony Shemberger

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Commerce & Leadership

Document Type