This paper will discuss the role that positively changing organizational culture plays in positively improving organizational performance. The research presented will look at how organizational culture is best defined, as well as expand on some key concepts like trust and engagement that are typically present in effective cultures. It considers the role leadership accepts in managing organizational change through their willingness to choose the right model for change and embrace the fact that challenges and complexities exist during the course of change. Both the research and the case study provided will support encouraging an organization looking to improve its performance to start with improving its culture. The writing outlines the cultural journey that my organization, Brazeway KY (BK), underwent over the course of several years. The positive results in the case of Brazeway KY, support the research that suggest intentionally focusing on cultivating a better culture leads to experiencing better organizational performance.

Keywords: Organizational Culture, change, engagement, trust

Year Manuscript Completed

Spring 2021

Senior Project Advisor

Dr. Scott Douglas

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Commerce & Leadership

Document Type