Social media is extremely successful in today’s world. This can be explained using psychology. This paper outlines three perspectives of social media use and the various psychological concepts that explain them: the Poster, the Viewer, and the Connector. The Poster creates and uploads content to social media in hopes of the feedback given by those who see it. This can lead to addiction and provides social approval. Many Posters also engage in a false identity to some extent. The Viewer utilizes social media for many reasons, all of which fall under four categories: education, inspiration, entertainment, and socialization. They are also susceptible to addiction and parasocial relationships. The final category, the Connector, involves those who utilize messaging on social media as well as dating apps.
Year Manuscript Completed
Senior Project Advisor
Tricia Jordan, PhD
Bachelor of Integrated Studies Degree
Field of Study
Wrigley-Carter, Allyson, "Psychology and Social Media" (2022). Integrated Studies. 397.