Nintendo’s Next Move

Authors

Skyler King, Weber State University
Ismail Karabas, Murray State UniversityFollow
Anthony Allred, Weber State University

Document Type

Case Study

Publication Date

5-6-2020

Publication Title

The CASE Journal

Department

Management, Marketing and Business Administration

College/School

Arthur J. Bauernfeind College of Business

Abstract

In the 1980s and 1990s, Nintendo was dominating the video game industry with a market share of 90 per cent. Since that time, market share has dropped substantially with new competitors, new technology and changing consumer preferences. This case examines the history of Nintendo including its loss of market share in a rapidly changing industry.

Comments

This is an Accepted Article published by Emerald in The CASE Journal, available at https://doi.org/10.1108/TCJ-09-2019-0082

Recommended Citation

King, S., Karabas, I. and Allred, A. (2020), "Nintendo’s next move", The CASE Journal, Vol. 16 No. 3, pp. 279-288. https://doi.org/10.1108/TCJ-09-2019-0082