Document Type

Book Chapter

Publication Date


Publication Title

Teaching Business Information Literacy


University Libraries - Public Services


University Libraries


As a research and instruction librarian and a liaison to the College of Business, I often incorporate lessons on data literacy and visual literacy into my instruction sessions for business students. In these sessions, I focus on teaching students how to read the photographs, charts, graphs, and infographics they encounter in databases, such as IBISWorld and Statista, and news sources, such as The New York Times and The Wall Street Journal. While teaching Journalism students (who funnily enough fall under the College of Business at Murray State University), I developed a method for evaluating digital images called the Digital Image Guide (DIG) Method 1 . In this short chapter I will explain how you can use a modified version of the DIG Method for data literacy (the DIG for Data Method), specifically with data visualizations and other images that rely on data such as charts, graphs, and infographics.


This is a pre-print of a forthcoming chapter.



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