Date on Honors Thesis
Fall 12-13-2024
Major
Graphic Design
Minor
Marketing
Examining Committee Member
Jim Bryant
Examining Committee Member
Gregory Scott Cook
Examining Committee Member
Zbynek Smetana
Abstract/Description
Human Nature is a clean skincare brand aimed at first-time skincare users in their mid-20's that uses a four-step system to provide a simplified approach to high-quality skincareI aim for Human Nature to be an approachable, relatable, trustworthy product for buyers in this demographic, and branding is tantamount to this goal. The research stage of this project focused on other skincare brands and advertising, mapping out where my brand would fit and how it would respond to other brands. As this is a graphic design project, This project includes a cohesive visual identity that communicates the brand, including packaging, web design, social media, print ads, and brand merchandise. Human Nature is an exploration of design in connection to branding and cosmetics, and builds upon contemporary skincare branding. My final project was my senior BFA exhibition in the Clara M. Eagle gallery.
Recommended Citation
Smith, Gus, "Human Nature: Exploring the Role of Design in Skincare Branding" (2024). Honors College Theses. 251.
https://digitalcommons.murraystate.edu/honorstheses/251
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