Title

The Impact of The Early Development of TV Advertising

Academic Level at Time of Presentation

Graduate

List all Project Mentors & Advisor(s)

Dr. Melony Shemberger

Presentation Format

Oral Presentation

Abstract/Description

Compared to the time when TV media has just started to develop, in the stage of the development of TV media, the content of television was becoming more and more rich and diversified. In order to explore the wider role and practical significance of TV media, the new type of TV program delivery was derived and TV shopping and TV advertisement became a trend. As for the audience, the TV shopping not only met their spiritual needs but also fulfilled their pleasure, which made people’s lives more enjoyable. At the same time, audiences also became increasingly reliant on television media. Television advertising and shopping are more effective ways for advertisers to gain benefits. Applying television media to advertisement to a great degree expanded the function of advertising to a higher level. Both the companies and the government have used this way of advertising,which has had a great propaganda effect. This article looks at the significance of the early days of TV commercial development,and it analyzes the positive and negative effects on the audience through an initial case of advertising development. The focus is on the positive and negative meaning of TV commercials to the audience. The results show that the positive significance of TV advertising is greater than the negative effect.

Fall Scholars Week 2018 Event

Journalism & Media History Symposium

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The Impact of The Early Development of TV Advertising

Compared to the time when TV media has just started to develop, in the stage of the development of TV media, the content of television was becoming more and more rich and diversified. In order to explore the wider role and practical significance of TV media, the new type of TV program delivery was derived and TV shopping and TV advertisement became a trend. As for the audience, the TV shopping not only met their spiritual needs but also fulfilled their pleasure, which made people’s lives more enjoyable. At the same time, audiences also became increasingly reliant on television media. Television advertising and shopping are more effective ways for advertisers to gain benefits. Applying television media to advertisement to a great degree expanded the function of advertising to a higher level. Both the companies and the government have used this way of advertising,which has had a great propaganda effect. This article looks at the significance of the early days of TV commercial development,and it analyzes the positive and negative effects on the audience through an initial case of advertising development. The focus is on the positive and negative meaning of TV commercials to the audience. The results show that the positive significance of TV advertising is greater than the negative effect.