Presenter Information

Hannah DaabFollow

Academic Level at Time of Presentation

Junior

Major

Marketing

Minor

Spanish

List all Project Mentors & Advisor(s)

Sarah Lefebvre

Presentation Format

Poster Presentation

Abstract/Description

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

Fall Scholars Week 2019 Event

Best Practices of Survey Research (MKT565)

Share

COinS
 

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration of Cocktail Ingredients

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.