Title

Share a Coke

Presenter Information

hassan almalkiFollow

Academic Level at Time of Presentation

Graduate

Major

mass communication

List all Project Mentors & Advisor(s)

Dr. Shemberger

Presentation Format

Poster Presentation

Abstract/Description

•In 2011, Coca Cola, which is a multinational beverage company based in Atlanta, created a campaign dubbed the Share a Coke campaign. •The purpose of the campaign was to help people connect with the organizations main product, which is Coca Cola. •The aim of this paper will be to review literature on the Share a Coke campaign, summarizing secondary data about the campaign’s role, possible challenges, and impact on both the market and the organization. •The research will look into market statistics, public reception, and growth of the company after the launch of the campaign. •The study will focus on the U.S., South Africa, Australia, Mexico, and India. The key conclusion is that the implementation of this campaign strategy helped Coca Cola build its international brand and help it market its product even in new markets.

Spring Scholars Week 2019 Event

JMC 620 Strategic Communications

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Share a Coke

•In 2011, Coca Cola, which is a multinational beverage company based in Atlanta, created a campaign dubbed the Share a Coke campaign. •The purpose of the campaign was to help people connect with the organizations main product, which is Coca Cola. •The aim of this paper will be to review literature on the Share a Coke campaign, summarizing secondary data about the campaign’s role, possible challenges, and impact on both the market and the organization. •The research will look into market statistics, public reception, and growth of the company after the launch of the campaign. •The study will focus on the U.S., South Africa, Australia, Mexico, and India. The key conclusion is that the implementation of this campaign strategy helped Coca Cola build its international brand and help it market its product even in new markets.