Title

IPhone 4 ’s strategic communication campaign

Academic Level at Time of Presentation

Graduate

Major

Mass communication/ public relation

Presentation Format

Poster Presentation

Abstract/Description

Abstract

The official release of the iPhone marks a new era in the mobile phone revolution. The functionality of mobile phones is getting stronger and stronger. Iphone4 was the most advanced smartphone product at the time. Before the birth of Iphone4, everyone's impression of the smartphone was still cumbersome, complicated and wrong, far from being used by ordinary machines. The advent of iphone4 completely broke this impression. Whether it is industrial design, operating experience, hardware configuration, iphone4 has reached the extreme of industrial technology. This paper introduces a SWOT analysis of iphone4 by introducing the market situation of Apple and mobile phone industry. Then, through the analysis of iPhone4's communication methods and advertisements, Iphone4's strategic communication effectively communicates iphone4's product concept and product information to consumers and uses marketing methods to make Apple's huge profits. The results show that the successful strategic communication of iphone4 has helped Apple to make huge profits and opened the way for the development of smartphones, pointing out the direction for the development of smartphones.

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IPhone 4 ’s strategic communication campaign

Abstract

The official release of the iPhone marks a new era in the mobile phone revolution. The functionality of mobile phones is getting stronger and stronger. Iphone4 was the most advanced smartphone product at the time. Before the birth of Iphone4, everyone's impression of the smartphone was still cumbersome, complicated and wrong, far from being used by ordinary machines. The advent of iphone4 completely broke this impression. Whether it is industrial design, operating experience, hardware configuration, iphone4 has reached the extreme of industrial technology. This paper introduces a SWOT analysis of iphone4 by introducing the market situation of Apple and mobile phone industry. Then, through the analysis of iPhone4's communication methods and advertisements, Iphone4's strategic communication effectively communicates iphone4's product concept and product information to consumers and uses marketing methods to make Apple's huge profits. The results show that the successful strategic communication of iphone4 has helped Apple to make huge profits and opened the way for the development of smartphones, pointing out the direction for the development of smartphones.