Title

From Basement Twilight To Mainstream Spotlight: The State of the E-Sports Industry

Academic Level at Time of Presentation

Senior

Major

Marketing

List all Project Mentors & Advisor(s)

Stefan Linnhoff, PhD.

Presentation Format

Oral Presentation

Abstract/Description

This study is part of an independent study/ special problems (MKT 595)

The objective of this exploratory project is to inquire about the history, current state and future prospects of the e-sports industry. Headlines such as "Esports continue TV push with ESPN and Turner, sparking enthusiasm" and "eSports hits big time, with or without Olympics" seem to suggest an unstoppable boom of e-sports. Is the hype justified? Can e-sports really appeal to mainstream customers or is the hype only a fad?

Spring Scholars Week 2019 Event

Other

Other Scholars Week Event

AJBCOB | Survey Creation - Approaches to Best Practices

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From Basement Twilight To Mainstream Spotlight: The State of the E-Sports Industry

This study is part of an independent study/ special problems (MKT 595)

The objective of this exploratory project is to inquire about the history, current state and future prospects of the e-sports industry. Headlines such as "Esports continue TV push with ESPN and Turner, sparking enthusiasm" and "eSports hits big time, with or without Olympics" seem to suggest an unstoppable boom of e-sports. Is the hype justified? Can e-sports really appeal to mainstream customers or is the hype only a fad?