AJBCOB | Mass Media Effects

Title

BIC Pens For Her

Academic Level at Time of Presentation

Junior

Major

Public Relations

Minor

Sports Communication

List all Project Mentors & Advisor(s)

Dr. Bellarmine Ezumah

Presentation Format

Oral Presentation

Abstract/Description

Key Words:

Gender

Stereotypes

Advertisements

Awareness

Equality

Our study will analyze the gender stereotypes that are still relevant in today’s society. The company BIC released a line of pens that were specifically targeted to women by using phrases to imply their hands were smaller and the pens were more fragile than their regular line of pens. The advertisements ran with “think like a man” as one of their slogans. This advertisement brought awareness to the fact that women were still treated poorly in the workforce by men and are not seen as equals. The “Bic for Her” survey project is designed to gauge the reactions of our fellow Murray State classmates on the gender-stereotypes that were presented in the BIC for Her National Women's Day advertisement.

Our research will be conducted through the use of surveymonkey.com as well as through face-to-face interviews/surveys the results of the surveys will be anonyms. The face-to-face surveys are designed to read the nonverbal reactions people will have while watching the advertisement and reading the ad. Understanding how people react to the advertisement is important to understanding how our peers react to gender-stereotypes. Our survey has been created and sent out for data collection. We plan to target Murray State University students and staff between the ages of 18-24. After collecting the survey results and combining them with the face-to-face interview reactions we will analyze and review the information to determine if the gender-stereotypes like the one presented in the BIC Pens for Her Women’s day ad has an impact on the student body.

Location

South Lobby, Waterfield Library

Start Date

November 2016

End Date

November 2016

Affiliations

JMC330

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Nov 17th, 1:30 PM Nov 17th, 3:30 PM

BIC Pens For Her

South Lobby, Waterfield Library

Key Words:

Gender

Stereotypes

Advertisements

Awareness

Equality

Our study will analyze the gender stereotypes that are still relevant in today’s society. The company BIC released a line of pens that were specifically targeted to women by using phrases to imply their hands were smaller and the pens were more fragile than their regular line of pens. The advertisements ran with “think like a man” as one of their slogans. This advertisement brought awareness to the fact that women were still treated poorly in the workforce by men and are not seen as equals. The “Bic for Her” survey project is designed to gauge the reactions of our fellow Murray State classmates on the gender-stereotypes that were presented in the BIC for Her National Women's Day advertisement.

Our research will be conducted through the use of surveymonkey.com as well as through face-to-face interviews/surveys the results of the surveys will be anonyms. The face-to-face surveys are designed to read the nonverbal reactions people will have while watching the advertisement and reading the ad. Understanding how people react to the advertisement is important to understanding how our peers react to gender-stereotypes. Our survey has been created and sent out for data collection. We plan to target Murray State University students and staff between the ages of 18-24. After collecting the survey results and combining them with the face-to-face interview reactions we will analyze and review the information to determine if the gender-stereotypes like the one presented in the BIC Pens for Her Women’s day ad has an impact on the student body.