Syke

Author/Artist Name

Aurora ZwyghuizenFollow

Files

Academic Level at Time of Creation

Senior

Date of Creation

Fall 8-25-2020

Artist Statement

“Colour is, on the evidence of language alone, very bound up with feelings.” -Marion Milner

The psychology behind color has intrigued me greatly. I’ve wondered how exactly it affects people and their mood. There are many similar meanings to every color. I have been researching a set of colors and what psychologists have to respond with. With this research, I am creating an article about color and fashion; and how it can affect the wearer. I created this product using my photography and asking people how a certain color makes them feel. Every person was photographed in a public place their color.

Through researching color, I have looked into psychologists and designers with how they talk about color and the effect it has on mood. Dr. Martin Katzmann is a psychiatrist and clinic doctor. During a research study, he answered questions about fashion with positive qualities, how we would feel, etc. On the other hand, Karen Haller, a fashion designer and style expert, talks about fashion and the use of color in brands. She gives advice on picking the correct tones to convey certain looks. Dr. Katzmann and Ms. Haller are two people that inspire my research to go deeper into the meanings of the colors I have chosen.

Creating books is what I enjoy doing. Creating this magazine and doing the research on these colors was a new experience for me. I wanted to be able to challenge myself. There are a total of six models for the magazine, so that people can know most of the colors of the spectrum. There is a description of every color, with different adjectives. There are several photos of the models in different outfits to capture how they feel. The model has a few words to say about how the color makes them feel as well.

I see a lot of big, bold and colorful typography. With that I see a lot of typographers going for a very scriptive font, which is what I have used as well as bold fonts. For color I went with a gradient to have a more bold effect, much like in David Milans work. I chose to stick to what other designers are working with to be more modern.

Advisor/Mentor

Jim Bryant; Antje Gamble; John Utgaard

Description

Pixel photos, 24" x 24"

Portrait photos, 17.3" x 23.6"

Magazine, 8" x 10"

Photo Credit

Photo credit, Aurora Zwyghuizen, 2020

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Recommended Citation

Zwyghuizen, Aurora, "Syke" (2020). B.F.A. Practicum Exhibition (ART 498). 71.
https://digitalcommons.murraystate.edu/art498/71