The public relations profession is a person’s ability to communicate to various publics on behalf of a person, organization, or a place of business to build positive relationships and create awareness of a brand. The field of public relations is important in today’s society. PR requires expertise in communication in order to maintain and help meet an entities’ mission, vision, and goals. Through a close examination of communication skills, types of public relations, the effectiveness of communication in public relations, PR ethics, and the future of PR, we analyze the communicative profession of public relations.

Year Manuscript Completed

Spring 2022

Senior Project Advisor

Scott Douglas

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study


Document Type