Abstract
The public relations profession is a person’s ability to communicate to various publics on behalf of a person, organization, or a place of business to build positive relationships and create awareness of a brand. The field of public relations is important in today’s society. PR requires expertise in communication in order to maintain and help meet an entities’ mission, vision, and goals. Through a close examination of communication skills, types of public relations, the effectiveness of communication in public relations, PR ethics, and the future of PR, we analyze the communicative profession of public relations.
Year Manuscript Completed
Spring 2022
Senior Project Advisor
Scott Douglas
Degree Awarded
Bachelor of Integrated Studies Degree
Field of Study
Communications
Document Type
Thesis
Recommended Citation
Watson, Andrea, "Analysis of Public Relations" (2022). Integrated Studies. 414.
https://digitalcommons.murraystate.edu/bis437/414