Abstract

The landscape of Family Entertainment Centers (FECs) is undergoing a significant transformation driven by the integration of advanced technologies. This research paper explores the impact of technological advancements on the FEC industry, highlighting both the trends and challenges associated with this evolution. Data analytics and Artificial Intelligence (AI) are revolutionizing marketing strategies, enabling FECs to personalize guest experiences and optimize operational efficiency. AI-powered chatbots, for example, can provide real-time support and personalized recommendations, while predictive modeling allows FECs to anticipate customer behavior and adjust marketing strategies accordingly.

However, the path toward technological adoption is not without its hurdles. FECs face challenges such as the substantial upfront investment required, the complexities of system integration, and the need to ensure staff preparedness. Additionally, cybersecurity concerns become paramount as FECs collect and manage sensitive customer data. This paper examines these challenges and proposes strategies for navigating them, emphasizing the importance of cost-benefit analysis, staff training, and robust cybersecurity measures.

By embracing these technological advancements and overcoming the associated challenges, FECs can position themselves for success in the competitive entertainment landscape. Personalized experiences enhance operational efficiency, and a commitment to guest satisfaction will be key differentiators in the years to come.

Year Manuscript Completed

Spring 2024

Senior Project Advisor

Heather Roy

Degree Awarded

Bachelor of Integrated Studies Degree

Field of Study

Commerce & Leadership

Document Type

Thesis

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