Abstract
“Freelancers” are workers who are self-employed and are often times selling their own work, products, or goods. Freelancers are often referred to as “independent contractors” because they are not an employee of a corporate business. These types of workers typically have more freedom in their schedules, pay rates, and work environment as they are not under the restrictions and policies of a corporation. This also brings about some hardships that employees of a corporation may not face, such as self-marketing, finding reliable clientele, and managing their own “business.” Within a corporation or established business, these tasks are usually varied between different employees and job titles, whereas for a freelancer, they have to balance all tasks.
People who work in a freelance environment are typically outgoing and creative individuals. The individuals are willing to put themselves and their brand out into the community. They usually do not have anyone promoting them, so self-marketing is a big portion of their job. Typically, the best self-marketers are the people who have strong, outgoing personalities. This allows them to spark conversations, have the confidence to hear the word “no”, and typically they are better suited to handle the rejection that can come from this type of work. The creativity side of freelancing comes from the products that are being sold. Because these workers are selling their own products or goods, this typically takes a level of creativity, as the freelancer has created a product.
Year Manuscript Completed
Spring 2026
Senior Project Advisor
Professor George Barton
Degree Awarded
Bachelor of Integrated Studies Degree
Field of Study
Commerce & Leadership
Document Type
Thesis - Murray State Access only
Recommended Citation
McCormick, Cassidy P., "Marketing for Freelance Businesses: Exploring the Effects of Strategic Marketing on Freelance Businesses" (2026). Integrated Studies. 693.
https://digitalcommons.murraystate.edu/bis437/693