Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry

Authors

Yana Andonova, Murray State UniversityFollow
Nwamaka A. Anaza, Southern Illinois University Carbondale
Delancy H.S. Bennett, Clemson University

Document Type

Journal Article

Publication Date

2-4-2021

Publication Title

Business Horizons

Department

Management, Marketing and Business Administration

College/School

Arthur J. Bauernfeind College of Business

Abstract

The subscription box e-commerce industry has experienced tremendous growth over the last 5 years. Given the growing size of the industry, this business model warrants the close attention of firms currently offering subscription services as well as companies considering entering this industry. This article presents a detailed overview of the subscription box industry and proposes a framework—the four Cs—for understanding subscription offerings. It identifies challenges and opportunities facing this industry, and it provides managers with guidance in the form of five tenets on how to navigate the subscription box economy.

Comments

This is an Accepted Article published by Elsevier in Business Horizons, available at https://doi.org/10.1016/j.bushor.2021.02.024

Recommended Citation

Andonova, Y., Anaza, N. A., & Bennett, D. H. (2021). Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry. Business Horizons. https://doi.org/10.1016/j.bushor.2021.02.024

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.