Date on Honors Thesis
Fall 12-1-2025
Major
Biology
Minor
Business Administration
Examining Committee Member
David Eaton, PhD, Advisor
Examining Committee Member
Christopher Wooldridge, MBA, Committee Member
Examining Committee Member
Michael D'Antuono, PhD, Committee Member
Abstract/Description
This study is a comprehensive analysis of the field of optometry in order to develop a business plan which could be utilized to open a new optometry practice. Strengths, weaknesses, opportunities, and threats are all studied in order to gain a robust view and offer insights of how a business would fair in the field of optometry to allow entrepreneurs to make informed decisions in business endeavors involving practice operations, market terrain, and growth potential.
Recommended Citation
Weber, Molly Elizabeth, "Strategic Business Planning for an Optometry Practice: A Comprehensive Approach to Market Analysis, Operations, and Growth" (2025). Honors College Theses. 295.
https://digitalcommons.murraystate.edu/honorstheses/295