Project Title
Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration of Cocktail Ingredients
Project Abstract
Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.
Conference
Conference name (full, no abbreviations): The 2019 SMA Annual Conference
Dates: November 6-9, 2019
Sponsoring body: Society for Marketing Advances
Conference website: https://www.societyformarketingadvances.org/
Funding Type
Travel Grant
Academic College
Arthur J. Bauernfeind College of Business
Area/Major/Minor
Marketing/Spanish
Degree
Bachelor of Science
Graduation Expected
May 2021
Classification
Junior
Name
Sarah Lefebvre
Academic College
Arthur J. Bauernfeind College of Business
Beginning date of project
8-2018
End date of project
5-2021
Recommended Citation
Daab, Hannah; Lefebvre, Sarah; and Orlowski, Marissa, "Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration of Cocktail Ingredients" (2018). ORCA Travel & Research Grants. 56.
https://digitalcommons.murraystate.edu/orcagrants/56