Murray State University

Poster Title

Economic Feasibility and Consumer Acceptance of Strawberry Plants as an Additional Offering in Fall Mum Sales

Grade Level at Time of Presentation

Freshmen

Major

Agronomy

2nd Grade Level at Time of Presentation

Sophomore

2nd Student Major

Agricultural Education

Institution 22-23

Murray State University

KY House District #

23

KY Senate District #

2nd

Department

Agriculture Science

Abstract

As consumers become more health conscious and concerned with food production practices, increased market demand had developed for edible plants with ornamental properties. This action research examined the economic feasibility, production realities, and consumer acceptance of offering garden and alpine strawberries at fall mum sales. Each year $173 million in mums are sold in the United States. By offering potted strawberries for sale alongside mums, Kentucky producers may be able to mitigate their risk as well as generate additional on-farm revenue from a proven consumer base and market. Researchers grew 100 garden strawberries and 100 alpine strawberries and offered the potted plants for sale alongside mums in the annual fall mum sale. The potted strawberries proved to be more recession-proof than mums, and were generally well accepted by consumers. Future work is planned to collect detailed consumer feedback on ornamental and edible ornamental plant preferences purchases.

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Economic Feasibility and Consumer Acceptance of Strawberry Plants as an Additional Offering in Fall Mum Sales

As consumers become more health conscious and concerned with food production practices, increased market demand had developed for edible plants with ornamental properties. This action research examined the economic feasibility, production realities, and consumer acceptance of offering garden and alpine strawberries at fall mum sales. Each year $173 million in mums are sold in the United States. By offering potted strawberries for sale alongside mums, Kentucky producers may be able to mitigate their risk as well as generate additional on-farm revenue from a proven consumer base and market. Researchers grew 100 garden strawberries and 100 alpine strawberries and offered the potted plants for sale alongside mums in the annual fall mum sale. The potted strawberries proved to be more recession-proof than mums, and were generally well accepted by consumers. Future work is planned to collect detailed consumer feedback on ornamental and edible ornamental plant preferences purchases.