Western Kentucky University

Poster Title

A Market Study Analysis of the Louisville Tourism Industry

Grade Level at Time of Presentation

Senior

Major

Business Data Analytics

2nd Grade Level at Time of Presentation

Senior

2nd Student Major

Business Finance

2nd Student Minor

Data Analytics

Institution 22-23

Western Kentucky University

KY House District #

61 (Julia Rice); 20 (Megan Dulay)

KY Senate District #

20 (Julia Rice); 32 (Megan Dulay)

Department

Department of Analytics and Information Systems; Department of Hospitality Management and Dietetics

Abstract

The purpose of the market study was to conduct an analysis of the Louisville market using hotel and tourism industry data, provided by Smith Travel Research. After analyzing and interpreting data, our findings paint a picture of Louisville’s tourism industry using past, present, and future trends. As the largest city in Kentucky, Louisville’s tourism offerings have a significant impact on the Commonwealth’s economy. To better understand the Louisville market makeup, our study included a breakdown of hotel properties and rooms by submarket, scale, and class. Breaking down Louisville into submarkets heightens understanding of class differences in KPIs like supply and demand percent change. Analyzing current statistics helps recognize Louisville’s recovery efforts as a whole following the COVID-19 pandemic. Benchmarking Louisville to similar markets like Indianapolis or Nashville allows comparisons in trended data. As Louisville continues to grow and recover from the pandemic, pipeline data shows residents what they can look forward to, in construction or final planning stages. Following the tragic loss of Breonna Taylor’s life, the Louisville tourism industry faces changes ahead. Ongoing efforts are in place to promote diversity, equity, and inclusion as the Louisville tourism industry adapts and evolves. Overall, our analysis dives into Louisville’s hardships and their road to recovery with a positive outlook for the future of their tourism industry.

This document is currently not available here.

Share

COinS
 

A Market Study Analysis of the Louisville Tourism Industry

The purpose of the market study was to conduct an analysis of the Louisville market using hotel and tourism industry data, provided by Smith Travel Research. After analyzing and interpreting data, our findings paint a picture of Louisville’s tourism industry using past, present, and future trends. As the largest city in Kentucky, Louisville’s tourism offerings have a significant impact on the Commonwealth’s economy. To better understand the Louisville market makeup, our study included a breakdown of hotel properties and rooms by submarket, scale, and class. Breaking down Louisville into submarkets heightens understanding of class differences in KPIs like supply and demand percent change. Analyzing current statistics helps recognize Louisville’s recovery efforts as a whole following the COVID-19 pandemic. Benchmarking Louisville to similar markets like Indianapolis or Nashville allows comparisons in trended data. As Louisville continues to grow and recover from the pandemic, pipeline data shows residents what they can look forward to, in construction or final planning stages. Following the tragic loss of Breonna Taylor’s life, the Louisville tourism industry faces changes ahead. Ongoing efforts are in place to promote diversity, equity, and inclusion as the Louisville tourism industry adapts and evolves. Overall, our analysis dives into Louisville’s hardships and their road to recovery with a positive outlook for the future of their tourism industry.