List all Project Mentors & Advisor(s)
Dr. Melony Shemberger
Presentation Format
Poster Presentation
Abstract/Description
Ivy Lee: The Father of Modern Day Public Relations.
Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red Cross and later became the assistant to the Chairman of the American Red Cross.
Location
Small Ballroom, Curris Center
Start Date
April 2016
End Date
April 2016
Included in
International and Intercultural Communication Commons, Mass Communication Commons, Other Communication Commons, Public Relations and Advertising Commons
Ivy Lee
Small Ballroom, Curris Center
Ivy Lee: The Father of Modern Day Public Relations.
Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red Cross and later became the assistant to the Chairman of the American Red Cross.