AJBCOB | Mass Media Effects
BIC Pens For Her
Academic Level at Time of Presentation
Junior
Major
Public Relations
Minor
Sports Communication
List all Project Mentors & Advisor(s)
Dr. Bellarmine Ezumah
Presentation Format
Oral Presentation
Abstract/Description
Key Words:
Gender
Stereotypes
Advertisements
Awareness
Equality
Our study will analyze the gender stereotypes that are still relevant in today’s society. The company BIC released a line of pens that were specifically targeted to women by using phrases to imply their hands were smaller and the pens were more fragile than their regular line of pens. The advertisements ran with “think like a man” as one of their slogans. This advertisement brought awareness to the fact that women were still treated poorly in the workforce by men and are not seen as equals. The “Bic for Her” survey project is designed to gauge the reactions of our fellow Murray State classmates on the gender-stereotypes that were presented in the BIC for Her National Women's Day advertisement.
Our research will be conducted through the use of surveymonkey.com as well as through face-to-face interviews/surveys the results of the surveys will be anonyms. The face-to-face surveys are designed to read the nonverbal reactions people will have while watching the advertisement and reading the ad. Understanding how people react to the advertisement is important to understanding how our peers react to gender-stereotypes. Our survey has been created and sent out for data collection. We plan to target Murray State University students and staff between the ages of 18-24. After collecting the survey results and combining them with the face-to-face interview reactions we will analyze and review the information to determine if the gender-stereotypes like the one presented in the BIC Pens for Her Women’s day ad has an impact on the student body.
Location
South Lobby, Waterfield Library
Start Date
November 2016
End Date
November 2016
Affiliations
JMC330
BIC Pens For Her
South Lobby, Waterfield Library
Key Words:
Gender
Stereotypes
Advertisements
Awareness
Equality
Our study will analyze the gender stereotypes that are still relevant in today’s society. The company BIC released a line of pens that were specifically targeted to women by using phrases to imply their hands were smaller and the pens were more fragile than their regular line of pens. The advertisements ran with “think like a man” as one of their slogans. This advertisement brought awareness to the fact that women were still treated poorly in the workforce by men and are not seen as equals. The “Bic for Her” survey project is designed to gauge the reactions of our fellow Murray State classmates on the gender-stereotypes that were presented in the BIC for Her National Women's Day advertisement.
Our research will be conducted through the use of surveymonkey.com as well as through face-to-face interviews/surveys the results of the surveys will be anonyms. The face-to-face surveys are designed to read the nonverbal reactions people will have while watching the advertisement and reading the ad. Understanding how people react to the advertisement is important to understanding how our peers react to gender-stereotypes. Our survey has been created and sent out for data collection. We plan to target Murray State University students and staff between the ages of 18-24. After collecting the survey results and combining them with the face-to-face interview reactions we will analyze and review the information to determine if the gender-stereotypes like the one presented in the BIC Pens for Her Women’s day ad has an impact on the student body.