Kentucky Megabranding: website analyses of Kentucky's top megachurches
Academic Level at Time of Presentation
Senior
Major
Journalism
List all Project Mentors & Advisor(s)
Dr. Marcie Hinton
Presentation Format
Oral Presentation
Abstract/Description
As megachurches across the country experience an increase in attendance and a decrease in giving, it is invaluable for religious organizations to uphold strong branding practices on their websites. This case study evaluated and compared the website branding practices of Kentucky’s three largest megachurches: Southeast Christian Church, Southland Christian Church, and Saint Stephen Church.
A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. Kentucky megachurches were selected for study as the state is ranked No. 25 in the nation for number of megachurches, making the state saliently situated to be a resource for megachurches across the country.
Websites were evaluated on an individual basis and given ways to improve in order to stay competitive in the consumer marketplace. The study closes by analyzing the similarities found in all three churches.
Fall Scholars Week 2019 Event
Honors College Senior Theses
Kentucky Megabranding: website analyses of Kentucky's top megachurches
As megachurches across the country experience an increase in attendance and a decrease in giving, it is invaluable for religious organizations to uphold strong branding practices on their websites. This case study evaluated and compared the website branding practices of Kentucky’s three largest megachurches: Southeast Christian Church, Southland Christian Church, and Saint Stephen Church.
A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. Kentucky megachurches were selected for study as the state is ranked No. 25 in the nation for number of megachurches, making the state saliently situated to be a resource for megachurches across the country.
Websites were evaluated on an individual basis and given ways to improve in order to stay competitive in the consumer marketplace. The study closes by analyzing the similarities found in all three churches.