Title

Kentucky Megabranding: website analyses of Kentucky's top megachurches

Presenter Information

Carly MiddletonFollow

Academic Level at Time of Presentation

Senior

Major

Journalism

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Dr. Marcie Hinton

Presentation Format

Oral Presentation

Abstract/Description

As megachurches across the country experience an increase in attendance and a decrease in giving, it is invaluable for religious organizations to uphold strong branding practices on their websites. This case study evaluated and compared the website branding practices of Kentucky’s three largest megachurches: Southeast Christian Church, Southland Christian Church, and Saint Stephen Church.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. Kentucky megachurches were selected for study as the state is ranked No. 25 in the nation for number of megachurches, making the state saliently situated to be a resource for megachurches across the country.

Websites were evaluated on an individual basis and given ways to improve in order to stay competitive in the consumer marketplace. The study closes by analyzing the similarities found in all three churches.

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Kentucky Megabranding: website analyses of Kentucky's top megachurches

As megachurches across the country experience an increase in attendance and a decrease in giving, it is invaluable for religious organizations to uphold strong branding practices on their websites. This case study evaluated and compared the website branding practices of Kentucky’s three largest megachurches: Southeast Christian Church, Southland Christian Church, and Saint Stephen Church.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. Kentucky megachurches were selected for study as the state is ranked No. 25 in the nation for number of megachurches, making the state saliently situated to be a resource for megachurches across the country.

Websites were evaluated on an individual basis and given ways to improve in order to stay competitive in the consumer marketplace. The study closes by analyzing the similarities found in all three churches.