How franchised eSports brands can direct communications to different consumers
Academic Level at Time of Presentation
Senior
Major
Marketing
List all Project Mentors & Advisor(s)
Dr. Ismail Karabas
Presentation Format
Oral Presentation
Abstract/Description
As eSports trends towards geographic franchising, we ran a study to determine what new eSports consumers may find valuable when choosing what team to support, likelihood to follow social medias, and more. Our study takes many predictors into account, such as power distance belief, pride in community, and others.
Fall Scholars Week 2022 Event
Honors College Senior Thesis Presentations
How franchised eSports brands can direct communications to different consumers
As eSports trends towards geographic franchising, we ran a study to determine what new eSports consumers may find valuable when choosing what team to support, likelihood to follow social medias, and more. Our study takes many predictors into account, such as power distance belief, pride in community, and others.